As we previously reported in December 2013, the “Red Hot” exhibition aimed to fight the nasty trend of gingerism and flip the ginger stereotype on its head by showcasing redheads in a sexy, masculine and confident way. The book, titled Red Hot 100, is a follow-up project to Knight’s wildly successful “Red Hot” photo exhibition in London. One hundred of the world’s hottest ginger men from Brazil to Russia have been gathered and shot by photographer Thomas Knight for a new, large print coffee table book celebrating the inherent sexiness of men with red hair.
